HIGHLIGHTS OF THE CAMPAIGN :
·
Issuing Business
Cards to blue collar employees
·
Improving Dignity of
Labour
·
Unique identity for each
employee
·
Reaching out as a
brand to employees from the grass roots

We pass by so many people
each day who we never know beyond a glance. Their role, however insignificant
and routine it may seem, does have an impact in the big picture. It definitely
does make a difference. Each and every one of them make a difference and we
believe that they have a right to know this and be proud of it. We aim to
recognize all efforts put in by any employee regardless of the colour of their
collar. Just as they say that no bad deed goes unpunished, our belief is that
no good deed goes unrecognised.
With the issuance of business cards for
the blue collar employees, we believe we can tackle this very problem, enabling
them to take pride in their work thereby enforcing the concept of dignity of
labour. We boost their morale and make them feel good about what they do.
The Card for everyone program gives
each employee a unique identity within the firm and ensures that won’t end up
being just another unknown, unrecognised face as is the case for almost all
blue collar employees.
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